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How to Do Keyword Research for SEO: A Beginner's Guide


The main aim of online business owners is to attract more visitors to their web platform. They are always busy planning new strategies to rule in the competitive world of internet marketing. Well, the best idea is to do keyword research for SEO so that your website can rank higher. It can also support your content marketing strategy online.



Google search engine algorithms keep on updating time and again. If you want to compete with the ever-changing platform; it is important to enhance the quality of content on your web platform. With this, you can drive more organic traffic online while building a considerable brand reputation in the market.

Now, beginners might be curious to know about the tricks and tactics to do keyword research for SEO. Keep reading the article below; here we are going to discuss the steps to find quality keywords for your brand:

Step 1: Understanding a variety of keywords:

Before you initiate keyword research, it is important to understand the variety of keywords. They are generally divided into two categories; keywords as per length, keywords as per user’s intent.
Keywords based on length are further divided into three types: short-tail keywords that have 1 to 2 words; medium tail keywords having 2 to 3 words and then comes long-tail keywords having more than 4 words. The last ones are believed to be more effective.
Keywords as per user’s intent are of three types: navigational search queries, informational search queries, and transactional search queries.

Step 2: Find seed keywords:

Once you are clear about types of keywords; it is time to initiate a search for the seed keywords. They are better defined as base keywords and are more relevant to your business. Experts also call them main keywords or primary keywords. Such keywords are made up of terms that are commonly used by the audience to search for services, products, and content related to your business.


Step 3: Discover new keywords:

In order to succeed in the SEO influenced world, it is important to expand the list of business-specific keywords. You can discover them by using auto-suggest tools, related searches, Google keyword planner, Google trends, Wikipedia, question-answer websites, and many other new age keyword research tools. These sources can help you generate more relevant content for your niche, and it will soon boost traffic on your website platform.

Step 4: Know your competitors:

One of the essential parts of keyword research is competitor analysis. New-age business professionals should always learn from the competitor’s experiences. If you know how your competitors are maintaining their ranking online, which keywords they prefer to target and how they divert traffic online; it will be easier to build a brand reputation online. Try to identify your main competitors in the market and then analyze their keywords using advanced tools.

Step 5: Understand keyword metrics:

Now, you are ready with the list of keywords; it is time to understand metrics to use them more effectively. Experts advise using search volume as the most important metric to know the market value of specific keywords. Also, one needs to analyze the competition level for each and every selected keyword. Other than this, you need to work upon keyword efficiency index and keyword difficulty levels as well.

Well, if you find it difficult to follow all these steps, it is good to take help from experts. The professionals at 1st Page Keyword Research Service can help you better in this regard. They know the right tips and tricks to bring your business on the top and can beat the competitive forces around.

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