The fair is a great investment in money and time. So if you want to do it, do it right! This means that you have to think through every aspect, from what your booth might look like, to setting up and selling to customers when you get there. How to sell on your exhibition stand or exhibition stand Early start of the promotion One big mistake many are making is to leave the promotion of their show to the last month or two. However, if you look at some of the biggest and most successful brands exhibiting, they start promoting their next exhibition right after the end of the doorof their current exhibition. You should send a date at least eight months in advance to make sure you reserve a seat in people's diaries. Build communication from then on to keep everyone up-to-date and stay on top. Ideally, these lines of communication should remain open throughout the year. You will be noticed by organizers and the trade press. One of the best ways to promote your tra...