Transportation is a
critical force in business. This activity connects the business and the supply partners physically. It links the company, suppliers, and customers,
thereby playing a considerable role in
ensuring the customer’s satisfaction. In this article, you can find out the
significant influence that it has in the company’s logistics function and the
supply chain.
A Vital Economic Activity in a Business
The movement of
goods from one location to another is an essential activity. It provides the
vital service that serves as a link connecting a business to its suppliers and
customers. This activity has a huge role in the logistics function, which is as
reinforcement to place and time utilities.
What do the place
and time utilities mean? Place talks about customers having the products they
need. Time utility, on the other hand, infers the customers were having access
to products when they demanded. The
transportation is the key to reach the location where customers required the product on the time they expected for it.
The logistics
division of company works collaboratively with the inventory professional to
ensure that the business has its product available when and where the customers
demand. Due to the role played by transportation, it sometimes earns the blame
regarding a business’s inability to serve customers properly. If the company
has no efficient transport
management system, it can result in late deliveries.
Deliveries that are
late can be a huge source of problems, including customer complaints. Efficient
transportation may also incur damage to products during transit. Another
possible problem is the errors that workers might commit, such as loading the
wrong items. These things can frustrate customers leading to dissatisfaction
and the decision to look to other businesses.
A Timely and Efficient Logistics Can Bring a Huge Benefit to the Business
Inefficient
transportation can cripple a company. However, a good performance of their
logistics can provide excellent support. It can impart customer confidence if
they perform on time delivering safe products consistently. A good performance
like this allows them to gain more business with customers staying as loyal
buyers.
At the same time,
customers who are confident in a company’s service performance are less likely
to succumb to a competitor. A company with this kind of customer will not worry
that another player steals business away from them. The role of transportation
in the industry does not only relate to the service of the company, but also a
substantial cost of operations.
Good Transportation Can Determine a Loss or Profit for Business
Regarding cost
ramifications, the expense of transportation plays a role in determining
whether your transaction with a customer is a loss or profit for the company.
Did the cost incurred by providing a shipment for the customer’s order resulted
in a positive outcome? The fact is that to provide a quality delivery service,
i.e., faster transportation, it is going to cost you more.
Does the cost
justify the faster transportation mode? Did you consider and find out that a
speedier transportation would bring you more business, and did it? These are
things that a company must discuss with the logistics division and the supply
chain manager. It is essential to consider whether a product must be move and
how it will be moved most efficiently.
All the matters discussed in this article shows how
important transportation is in business. For a small business owner, shipping
might not be a problem. It is true if your audience is local. But if you decide
to expand and cater to other cities, you will soon consider the shipping. When
that time comes, you need to think through
what transportation methods will be best for your company.
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