Technology is growing at an alarming speed and so does the needs of consumers. Nowadays, brands and individuals looking to get more customers or pass their message to the right audience cannot just rely on any type of website design. Time has gone when you can use templates or copy-and-paste web editors to create a website. Today, creating a good website is all about catering to the needs of your customers and giving them ultimate satisfaction whenever they visit your website. This is why it is important that you settle for nothing less than bespoke website design when you want to create your website this year.
Bespoke web design isn't some geeky jargon to dazzle you and get you to pay more. Instead, it is all about creating a website that serves the need of your customers wherever they may be and whenever they come to your website.
What is Bespoke Website Design?
A bespoke website design means that your website is uniquely designed and different from other websites in existence both in look and functionality. Creating a bespoke website isn't just about aesthetics but functionality too. This type of website is usually designed by experts who have years of experience in the industry and can guarantee unique customizations in the website look and functionality.
A bespoke website is not created with a template. Everything is designed for you from scratch. In fact, the process involves the designer having long meetings with his team and the client to find out the best design to give the client's customers ultimate satisfaction. In the end, you will get a website that is unique, functional, appealing, responsive for all devices, and caters to the need of your customers. You will also receive ongoing support from the web design team.
How To Get Bespoke Website Design In 2019
1. Understand Your Business Needs
Certainly, a hotel brand has a website that looks very different from the website of a health research firm. Before you talk to a web designer, it is crucial that you understand the unique needs of your business.
§ What do your customers expect to find on your website?
§ How best can you serve your customers?
§ What role does your website serve in your business?
§ What are the short and long term goals for your website?
It doesn’t matter if you want to create a new website or improve your existing website, your first task is to find out what your (potential) customers want. You can do this either by a survey or studying your competitors’ websites. Armed with this knowledge, you can be able to communicate effectively with your website designer.
2. Understand Your Technology and Design Needs
It gets easier to choose the best website designer when you have a good knowledge of your technology needs. Today, there are tons of different technologies to create a website. Of course, as you would expect, some of these technologies have their shortcomings.
§ Your website designer should be able to help you pick the best technology for your website
§ You need software that doesn't affect customers experience negatively
§ You should be able to have control over your website without running to the designer every time.
§ What matters to you the most: the beauty or functionality of a website?
Figure out the functionalities you want to have on your website. This can be done by brainstorming with your designer to know what is possible. Once you understand your technology and design needs, it becomes easier to choose a good website designer.
3. Figure Out Your Budgets
Before talking to any website designer, make sure you know how much you are willing to spend on creating a bespoke website. However, be flexible in making changes to this figure. Your customer can see right through a "cheap" website. With that said, your web designer shouldn't charge a cut-throat rate to design a bespoke website. A good website designer should be able to design a bespoke website at a decent price.
§ What is your budget?
§ How much money and time do you have to spend right now?
§ What are the features, functionalities, and design choices you want to prioritize?
Best designers don't usually have a fixed price for website design. Most of them have a minimum they charge but your price can rise significantly as you continue to add more functionalities to your website. Some website designers will try to convince you to add functionalities you don't need in order to make more money from you. This is why we suggested you first figure out the important functionalities and features and avoid overloading your website with features and leaving your website visitors utterly confused.
4. Talk To Website Designers
Now that you have figured out what you want, it is time to talk to web designers. This can be very challenging. A simple search on a search engine will bring out an overwhelming number of website designers. You may find it difficult to choose the best one.
The best way to find a great bespoke website designer is to check various websites and see the designs and functionalities that appeal to you. You can now write to the owners of these websites and nicely ask them to recommend their website designer for you. Most people will be happy to recommend their web designer for you if you ask nicely.
You can also do your own research. A recommendation is not enough. Read the reviews of each website designer and review his portfolio. Talk to his former clients to know if they have a good experience working with the team. Don't choose the first designer with the cheapest rate. Instead, talk to as many of them as your time allows.
§ Ask a friend to recommend a great website designer for you
§ Research and read reviews about the services of web designer you have in mind.
§ Ask your website designer to show you his portfolio
§ Talk to his former clients to find out their experience working with him
§ Does he understand how your industry works?
§ Can he deliver on time?
§ How many projects is he (or his team) handling at the moment?
§ Can he provide ongoing support?
The ideal thing is to hire slow but fire fast. Take your time during the hiring process. It may take time but it is very important that you choose a designer that gets your work perfect at first attempt. If you realize the person isn't working out, don't hesitate to let him go. If you have smaller projects, you can try him with smaller projects first to see how he delivers.
Final Words
Finding a great website designer who can create a bespoke website design may be time-consuming but it is worth it. A good designer is experienced, skilled, communicative, open, flexible, and attentive. You certainly deserve a designer who is easy to work with. Most importantly, you need a website designer that cares about your satisfaction. Don't just pick any web designer, take your time to find the best one, you will enjoy the final result.
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